寶啾寶石報報： The Most Clickable Diamonds of 2017 2017點閱率最高的鑽石

 寶啾寶石報報： The Most Clickable Diamonds of 2017 2017點閱率最高的鑽石

 

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Designer Jade Trau created this ring for Forevermark, De Beers' diamond brand. It is an 18-karat rose and white gold split shank engagement ring featuring an oval diamond, a cut that's increasing in popularity. The retail price starts at $5,000. 

 

 April 17, 2018 Recently, Alex Fetanat, the CEO and president of GemFind, reached out to share the results of an annual report compiled using click data from the retailers' websites his company manages. (GemFind, for those who are unfamiliar, is a California-based tech company that helps jewelers develop websites and manage inventory online.)

Fetanat said while the company has created a basic report and circulated it internally in the past, this is the first time the results have been shared publicly.

GemFind's Jewelry Industry Consumer Trends Report for 2017 looks not at sales but at clicks, 1.2 million clicks to be precise, collected by two different pieces of software: JewelCloud, which manages general jewelry inventory, and DiamondLink, the web application GemFind uses for loose diamonds.

Using data from DiamondLink, GemFind was able to put together a profile on, as the report puts it, the most popular diamond of 2017.

It was a:
Round brilliant
1 to 1.25 carats
G color
VS2 clarity

While G led in color and VS2 in clarity, it's worth noting that clicks were fairly evenly distributed among the top four finishers in both categories. VS1, SI1 and SI2 received an almost equal share of clicks for clarity. In color, H, F and I finished right behind G.

When it came to carat size, the second most-selected range, behind 1-1.25, was 0.76 to 1 carats.  

That leaves us with shape, which, I think, was the most interesting part of the report.

Of course, round brilliants dominated, accounting for 44 percent of total clicks last year. But finishing second was not the princess cut, long a mainstay at No. 2, but the oval.

Oval diamonds accounted for 10 percent of clicks on the DiamondLink platform, just edging out the princess cut at 9.5 percent.

In fourth place was the cushion cut, with 8 percent of clicks.